Brand logos are the face of the company and the customer perceives an organization’s image as presented by its logo. It sticks in the customers’ minds and delivers your message to the world; telling them who you are, what you do and how you are worthy of their business.
The logo may be embroidered on your company’s annual giveaways for employees, promotional products at a trade fair, your employees’ uniforms etc. but it conveys the same message on all mediums. Designing and digitizing a logo to be embroidered on your business apparel requires high precision and the finest craftsmanship so that it represents your brand even in your absence.
Here we have rounded up a few tips that will help you design an embroidery-friendly corporate logo and make it say whatever you want.
Providing high-resolution graphics to the embroiderer is highly crucial as the whole process depends upon it. If you want your logo to look just as you imagined, provide as much detail as possible. This makes it easier for the decorator to work on and provide you with a quality product.
Low-resolution images when enlarged for digitization, they get pixelated and the detailing is lost. As a result, you will not be able to get a neat and presentable logo.
Digital designs give the luxury of using an infinite number of colors. You can add as many colors in the text or graphics as you can, you can have dozens of gradient and glowing shades swirling around the logo and it is easily printable. Unfortunately, with embroidery, usage of too many colors will make your corporate logo messy and cheap. Rather it is supposed to look professional and pave the way through your prospects' minds.
Adding extra colors than necessary will not only complicate the design but will also cost more and take longer to expedite. It is easier for the machines to use one or a fewer number of threads to complete the process. Changing threads interrupt the process and leave more room for error. We suggest you design your logo in a way that it can be translated into embroidery easily with a lesser number of colors that are early visible and make sense to the viewer.
Design simple and uncomplex logos, as they are easier to translate into embroidery. Keep the font styles, size and colors uncomplicated. Add creativity but to the extent that it deliver your message and represents your brand. Putting unnecessary detailing will not only make it sloppy but will also fail to achieve the goal of being recognizable for the customers and clients.
Embroidery is not as clean as print. What it has is texture and depth, which speaks quality and prestige, which is more advantageous for your brand. It is only achievable if the logo design is neat and not overly complex.
Dark color shades transitioning into lighter colors or vice versa is gradience. It looks beautiful on screen-printing, as colors have the option to merge and create an alluring effect. Unfortunately, with mbroidery, this effect is achievable but is not as pleasing to look at. The colors do not blend flawlessly but are rather overlapped to give the effect.
To have a more appealing and uncomplicated look, design your embroidery logos in solid colors with simple fonts to give it a smooth and clearer look.
Make sure the font you are using and its size are not too small that it is not visible from a distance. As that would be a wastage of money, time and opportunity. Use simple fonts and choose readable sizes to embroider, it will make the logo design more presentable and professional.
